Dear Amazing Customer,

We believe you deserve the TRUTH. But firstly we would like to say a BIG THANKS to you all for always supporting this brand. Your love, patronage and support has made us who we are today. With you, we have been able to make history by producing a Made in Nigeria products you can be proud of. Though, we believe we can be better and continue to strive for perfection.

You have all been asking so many WHY and now we would like to shed more light.

HERE IS OUR UNTOLD STORIES?

1.    Firstly we would like to let you know that 80% of our products are tailored locally, every piece is tailored with care and attention to details. Every products are made to meet up luxury standard.

Yes, we could be faster by making them in China or Pakistan.

But what would happen to the Made in Nigeria Product you currently trust, employment level in our own country, what will happen to confidence of our own artisan.

So therefore, That’s not an option. The goal is to Create an Amazing Made in Nigeria Brand that beats all expectations and imaginations through the quality we deliver.

Yes, we could get more hand and be more faster.

This we currently can’t do because our promise is to ensure our products are pocket friendly. Now we are stuck in the middle of having more hands, equipment, facilities which means more expenses that would definitely lead to increase in Cost of Production. We believe this path is still a path will we have to cross but we are working to ensure prices remain affordable and that we are able to maintain quality check at every level of production.

Even with the continuous inflation in Dollar and our consumable, we still stick to our prices because We Care.

What is Cura, without care?

2.       We realize 60% of our customer want to be attended to via our social media platform and wants responds as fast as possible. This we believe aint too big to ask for but we guess we are 100% human and we can’t be available to respond to all request 24hours in 7days. We get tired!

Ordering via social media platform consume more time and hand we could use in the processing and fulfilment team but as part of our strive to ensure customer satisfaction, We continue to put more hands to the department to ensure every customer’s request is attended to at the fastest time possible, Day & Night.

Guess you have seen our sales representative attend to you by 2am in the Midnight.

We implement BOT responses on our platform but guess some of you saw their meme’s flying over our DM and guess we all hate BOT.

Yes, we could get more hand like you thought but remember the part of ensuring prices remain pocket friendly, quality check, inflation in the country, making the Made in Nigeria Product and Ensuring we change the Narrations.

3.       Our inventory get messed up sometimes  due to failed delivery, exchange, Items that failed our Quality Check, mix up of items from website and Social Media order. That’s why we stick to the Policy we currently have.

Like I said, we are human, we get tired. It hurt us Emotionally and Physically that we still have to face all this with you. But we are not giving up, cos even at sick bed in 2019. We choose our customers first. (This is a story for another day.)

So the time to give up is never.

We guess, we haven’t gotten it all figured out yet. But we will continue to ensure we have great Human Resources, Technology and Equipment to meet up all your expectations.

We also can’t do this alone? We Need YOU.

We need You now than ever. We need your continous feedback, Patronage, Patient and Advice. With You we believe we can be better.

We aint giving up being 100% or even more, We aint giving up on what CURA stands for, We aint giving up on Nigeria, We aint giving up YOU or OURSELVES.

In Naija, We do what? We Move, We Never Give Up cos That’s the NAIJA SPIRIT.

We advice, all our customer to place their order on our website (www.mycura.com.ng) as our new promise is to ship all website order in less than 3hours. Yes that’s the Goal!

Thank You for your time and I hope to hear from you as always.